The TV commercials feature local Canto-pop star Kelly Chen to promote traditional mooncakes alongside a specially flavoured 'snowy' version.
Developed by McCann Erickson, the campaign is designed to maintain the brand’s leading position in the market.
Developed by McCann Erickson, the campaign is designed to maintain the brand’s leading position in the market.
Earlier this year, McCann worked alongside Maxim’s to launch a campaign for the company’s Angel Cake.
Creative: McCann
Media Planning: Starcom
Media Buying: Hong Kong Maxim’s
Production: InShow Film
