Maxim China expands title portfolio

Men's mag Maxim is gearing up for the China launch of its spin-off title, Maxim Tech, after a readership survey uncovered an appetite for more gadget-related content among its readers in the mainland. <BR><BR> Maxim Tech's China debut will be packaged together with the October edition of Maxim China, with a view to launch as a separate publication next year, according to Maxim China's business director Derek Yu. <BR><BR> The magazine will differ from existing technology reads on sale in China, such as Stuff and Digital, Yu explained, focusing on lifestyle content rather than product reviews, with a broader range covering everything from electronic products to cars.