Matari wins pitch for Aids campaign

JAKARTA Matari Advertising has won a pitch for Family Health International to develop an Aids-awareness campaign.

The initiative targets a specific segment of high-risk men - truck drivers and maritime workers - identified as key clients of sex workers.

Indonesia's National Aids Commission recently estimated that while HIV rates were relatively low at 90,000 to 120,000 people, up to 20 million people were at risk of contracting the HIV virus.

The Commission attributed this to Indonesia's proliferating commercial sex industry. Over 80 per cent of those infected are men.

Separately, Matari has also picked up the CRM business for Tebs tea, a carbonated tea beverage, which is part of the Sosro group.

Sosro also manufacturers the category-leading Teh Bottle (bottled tea) drink, which Matari handles.