Matari wins Mazda Indonesia brief
Matari Advertising has won Indomobil Sukes International's Mazda car account. The agency pitched against Grey, Hotline, Pink, 1st Edition and Oxygen for the business, according to Roche Rosales, account director, new business development at Matari. "(The challenge) will be creating preference for the brand dominated by powerhouse brands such as Toyota, Honda, BMW and Nissan," said Rosales.
