The four-month review could lead to a change in the media agencies MasterCard works with, the key relationship being Universal McCann, the global agency-of-record.
Natalie Lockwood, group head, marketing, Asia-Pacific, Middle East & Africa, MasterCard, said: "We are happy with our media agencies at the moment. But we have to ensure they are operating in the most efficient and productive way."
Natalie Lockwood, group head, marketing, Asia-Pacific, Middle East & Africa, MasterCard, said: "We are happy with our media agencies at the moment. But we have to ensure they are operating in the most efficient and productive way."
"The global media landscape is changing very quickly, and we have to ask ourselves whether we are applying our marketing budget as efficiently as possible."
The audit will not include a review of the company's advertising, made famous by the long-running ‘Priceless’ campaign, by McCann Erickson.
"At this stage, we are purely reviewing media. Although we will look at modifying it overtime, we couldn't be more proud of 'Priceless'," Lockwood added.
