Master Kong, Apple are China's 'best' brands: GfK/Serviceplan

GfK (market and consumer insights firm) and Serviceplan (a communications-solutions company) have set up what they claim to be the first brand ranking in China that takes a comprehensive view of the worth of a brand, evaluating it based on both emotional and behavioural dimensions. The report is based on computer-assisted survey of 4,000 individuals, representative of tier-1 through tier-3 cities, in October 2013. This ranking is an extension of an 11-year-old model from Germany.

by Jenny Chan 陳詠欣