Mars splits with TBWA for BBDO and DDB

GLOBAL — Mars has consolidated its global advertising account for its Snickers, Mars, Galaxy, Pedigree, Whiskas and Twix brands into the Omnicom-owned BBDO and DDB, moving the business out of TBWA without a pitch.

by Anne Cassidy | 06/07/2011

Snickers: owner Mars moves global advertising into BBDO

AMV BBDO, the incumbent on the Mars and Snickers brands in the UK, is expected to take global creative and strategic lead on Mars and Snickers, pick up the UK and global advertising account for Galaxy, and petcare brands Whiskas and Pedigree, which were previously handled by TBWA.

Mars is also expected to move the global advertising account for Twix out of TBWA and into BBDO New York.

Additionally, the Mars, Skittles and Starburst brands have been moved out of TBWA into Omnicom-owned DDB.

TBWA Worldwide had a 10-year relationship with Mars. The network added 14 new global creative assignments from Mars in 2002 after the network split from Cadbury.

Just a year ago, TBWA\Worldwide retained the global Twix business, and picked up the US portion of the account, after a pitch against SapientNitro.

This article was first published on campaignlive.co.uk