Mars sews up AP advertising pacts for post-D'Arcy era

ASIA-PACIFIC: TBWA and BBDO have picked up the lion's share of Mars' accounts in the region following the collapse of D'Arcy's global grip on the multi-million dollar collection of mainly confectionary and pet food brands.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features