The pitch is scheduled for May 21, and is reckoned to be worth in the region of US$3 million in billings.
One source commented: “They are expecting the new agency to go beyond the numbers game and provide creative media ideas that are relevant to local consumers. However media prices are expected to be one of the major factors guiding the decision.”
One source commented: “They are expecting the new agency to go beyond the numbers game and provide creative media ideas that are relevant to local consumers. However media prices are expected to be one of the major factors guiding the decision.”
