Staff Reporters
Jan 14, 2020

Marriott International names new APAC sales and marketing head

Peggy Fang Roe departs for a global role based in the US.

L-R: Peggy Fang Roe, Bart Buiring
L-R: Peggy Fang Roe, Bart Buiring

Marriott International has appointed Bart Buiring as chief sales and marketing officer for APAC, based in Hong Kong. He replaces Peggy Fang Roe, who held the same title since 2013 and has now been promoted to a newly created, US-based role as global officer for customer experience, loyalty and new ventures.

Both changes were effective January 1.

Buiring was previously chief operations services officer for APAC—the same role Fang Roe held before she became chief sales and marketing officer for the region. Buiring will oversee Asia Pacific consumer strategy, including brand management, marketing, sales and distribution, revenue management, loyalty, customer experience, digital and communications. 

In her new role, Fang Roe will be responsible for orchestrating the end-to-end guest experience and the development of new ventures to accelerate customer engagement, including the continued growth of Marriott Bonvoy, the company said.

In addition, the company said it had promoted Rajeev Menon to president of Asia Pacific (excluding Greater China) and Henry Lee to president of Greater China.


Peggy Fang Roe in Campaign:

The Asia-Pacific Power List: The region's most influential brand marketers
December 2018
Fang Roe is on our first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

"It could have happened to a lot of people": Marriott exec on China-site shutdown
April 2018
Marriott's most senior Asia marketer opens up about the hotel chain's recent troubles in China, the future of guests' data and why women can be their own worst enemies in business.

How brand in-house marketing teams in Asia have changed this decade
December 2019
In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.

Related Articles

Just Published

11 hours ago

Creative Minds: Cheil’s Jaeyun Jung on her ...

The art director at Cheil Worldwide waxes lyrical about a 2021 Samsung campaign, the importance of exercise, and Bojack Horseman.

14 hours ago

Li’l Deets and Jackpot drop hip-hop knowledge in ...

Your friendly neighbourhood hip-hop connoisseurs charm audiences in new Rollin Car Insurance campaign.

16 hours ago

Asia-Pacific Power List 2022: Matt Che, Budweiser

Che upholds the culture, diversity and inclusivity of brands within the company by using authentic creative messaging.