Matthew Keegan
Jul 5, 2018

Marketers no longer lost in neural machine translation

With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.

While most of us by now have had some experience of using machine translation, namely through Google’s easy-to-use Google Translate feature, this programme's widely criticised lack of accuracy in the past has rendered it unfit for professional usage.

Upon its launch in 2006, Google Translate used statistical translation a flawed technology that translated one word at a time without considering the context of each word within the sentence. This often resulted in text that read...

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