The shampoo, gel, cream and hair oil for children hit store shelves in Mumbai, Hyderabad and Bangalore this week. Depending on the response to the soft launch, Marico will then roll out the Starz brand across the country in the time to come.
Sameer Satpathy, head, marketing - wellness and new products, Marico says that the foray allows the company to acquire a first mover advantage in the kids personal care space. "The launch of Starz will allow us to create a personalised product space for children," says Satpathy.
Sameer Satpathy, head, marketing - wellness and new products, Marico says that the foray allows the company to acquire a first mover advantage in the kids personal care space. "The launch of Starz will allow us to create a personalised product space for children," says Satpathy.
