Manulife illustrates life’s financial milestones in transport locations

HONG KONG - Using the analogy of life being a journey, DDB has developed a situational campaign for Manulife depicting the destinations that people want to reach in life, such as buying a larger flat, raising a child, pursuing further studies or planning for retirement.

by Jenny Chan 陳詠欣

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now