Matthew Miller
Jul 22, 2015

Manulife hires former Mindshare exec as Singapore CMO

SINGAPORE - Wendy Walker, formerly chief growth officer for Mindshare in the region, has joined Manulife as senior vice-president and CMO for Singapore.

Wendy Walker has 20 years' marketing experience
Wendy Walker has 20 years' marketing experience

Walker confirmed the new position to Campaign Asia-Pacific ahead of the company's official announcement tomorrow. She departed Mindshare, which she joined in 2014, earlier this month and started at Manulife yesterday.

The role, reporting to Naveed Irshad, president and CEO, is a "refreshed" one with a new remit, according to Walker, who said she is not directly replacing any individual.

She will oversee all marketing functions, including customer-centricity, communications and analytics, and will focus on driving brand recognition and customer engagement. As part of this, she will lead the development and implementation of digital and data-analytics strategies. She will also play a role in the Manulife and DBS Regional Bancassurance Partnership, which was was announced in April.

Walker has more than 20 years of experience in industries including telecommunications, insurance, health and travel. In addition to stints at Telstra and iiNet, she served as head of marketing for Bupa Australia (then called MBF) from 2004 to 2008, where she led marketing for the company's insurance, wealth-management and retirement products.

"I'm thrilled to be joining Manulife at such an important time," she said. "The business is ambitious and the calibre of the senior leadership team is impressive."

GroupM company MEC manages media buying for Manulife in Singapore, and Walker said she looks forward to staying connected to "the GroupM family". 

Mindshare has not yet provided a comment about filling Walker's former role.


Related Articles

Just Published

9 hours ago

Crash Course: How to market to consumers during Ramadan

The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?

9 hours ago

Uncle Tobys attacks green juices, reality TV ...

The Nestle brand pairs up with Ogilvy Sydney in a bid to inspire the country to ‘wake the fake up’.

9 hours ago

Mural project beautifies cities in more ways than one

INSPIRATION STATION: A Converse initiative sees young artists in cities around the world creating works of art that feed the soul while also cleaning the air.

9 hours ago

Publicis CEO on growth and Epsilon's instrumental role

Arthur Sadoun speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021.