Mannings has, however, retained Starcom on the media account despite
parting ways with Burnett three months after it had appointed the
agency.
Saatchis group account director, Cecilia Wong, said the agency picked up Mannings following a two-agency shoot-out. She said the assignment included branding, advertising, in-store promotion and events management.
In a separate development, Saatchis has also scooped the Clean Hong Kong
campaign for the Food and Environmental Hygiene Department after a
five-way pitch. The campaign is intended to educate the public before
the department introduces new fines for littering.