Due for completion in Q1 next year, The Manhattan is located in Taipa, adjacent to the Cotai Strip, home to a number of casino and entertainment developments. Targeted at affluent local residents and foreign investors, The Manhattan claims to be the first luxury residential development in Macau. "Much has been written about the growth of Macau's gaming market over the last year, but not as much on its non-gaming industries," said Albert Shu, senior VP and director, corporate and financial services sector, Weber Shandwick Hong Kong, which leads the PR brief. "Macau is going to be the next Las Vegas and has a great story to tell. MacauLand will do for residential property what the Sands did for gaming in Macau."
The communications burst includes PR, outdoor and direct marketing in Macau and Hong Kong, and is designed to utilise media channels that will reach MacauLand's target audience. The Manhattan will consist of 180 units in two towers, with fully-fitted kitchens with built-in wine refrigerators, a 25-metre pool and a club floor of 30,000 square feet.
Manhattan hones luxury angle
MacauLand and Citigroup Property Investors have unveiled the first round of communications for The Manhattan, a joint-venture luxury residential project.
