The campaign, which has been designed by M&C Saatchi in London, will air on international channels in the Asia-Pacific region starting early April and seeks to draw in discerning customers.
The ad boasts direction by veteran director Hugh Hudson, most famous for his film Chariots of Fire, and cinematography by Xiaoding Zhao, whose credits include international successes such as Curse of the Golden Flower and House of Flying Daggers. “This is truly a case of ‘East meets West’ - a lot like the Mandarin Oriental itself,” said Hudson.
The ad boasts direction by veteran director Hugh Hudson, most famous for his film Chariots of Fire, and cinematography by Xiaoding Zhao, whose credits include international successes such as Curse of the Golden Flower and House of Flying Daggers. “This is truly a case of ‘East meets West’ - a lot like the Mandarin Oriental itself,” said Hudson.
The Mandarin Group is expanding, with new hotels set to open in Sanya, Beijing and Boston this year - while seeking to maintain the individuality of each offering. The new campaign is hoping to emphasise the uniqueness of the Mandarin Oriental Hong Kong, while maintaining the pervasive theme of attentive service that the chain regards as its USP.
Meanwhile, Katherine Anthony was recently appointed head of PR at the Mandarin in Hong Kong.
