Developed by M&C Saatchi and Serious Staging, the advertising builds on the hotel's 'fan' campaign and is displayed on the hotel's exterior.
"The projection wouldn't have been possible if the hotel was in operation and occupied with guests," said Alice Wu senior account director at M&C Saatchi, adding that the initiative marked the first time an advertisers had 'projected' images on a building's exterior in Hong Kong's Central district.
"The visuals will also be running on all windows on the podium level of the building, Star Ferry billboard (across from the hotel), local and international press titles," she noted.
