Mandarin campaign takes flight as the stars line up

<p>The long-awaited Mandarin Oriental global print campaign by M&C </p><p>Saatchi Hong Kong launches this month, featuring photographs of nine </p><p>celebrities, shot by celebrated photographer Patrick Lichfield. </p><p><BR><BR> </p><p>Each of the nine famous faces were photographed in locations which best </p><p>represented the feeling of well-being; this being the theme of the </p><p>campaign. </p><p><BR><BR> </p><p>Violinist Vanessa Mae, actress Michelle Yeoh, entrepreneur David Tang, </p><p>supermodels Elle McPherson and Jerry Hall, author Frederick Forsyth, </p><p>actress Jane Seymour and Lord Lichfield himself all declare themselves </p><p>to be fans of the Mandarin, a play on the fan logo of the hotel </p><p>group. </p><p><BR><BR> </p><p>Readers are invited to check out the website to find out more </p><p>(www.mandarinoriental.com), and the campaign is running in international </p><p>titles such as The New Yorker, International Herald Tribune, Tatler, </p><p>Harpers & Queen, Wired, Wallpaper and Vanity Fair. </p><p><BR><BR> </p><p>M&C's team included ECDs Alan Jarvie and Spencer Wong, CD Keiron </p><p>Simpson, art director Deon Hug, account director Eddie Cubberly and </p><p>account manager Mimi Tang; Carat's Annie Allen handled the media </p><p>account. </p><p><BR><BR> </p>