The TNBT agency will oversee creative work and public relations activities leading to the refurbishment of the old Terminal 3 Subang to Skypark Subang Terminal. The subsequent campaign involves launching the new look of the terminal and promoting its services to patrons.
Datuk Ravindran Menon, executive director of Subang Skypark, said: “Crush will guide us with the creating, planning, preparing and supervising of the marketing materials. They will also advise, plan and design the materials necessary for the communication channels that is deemed needed for the ‘new’ terminal.”
“Crush will be assisting Subang Skypark in giving strategic consulting advice and public relations needs encompassing the areas of marketing and communications. This is to ensure the holistic experience of the brand for the users, visitors and other stakeholders of Skypark.” said Karthi Palanisamy, managing director of Crush Malaysia.
The renovation and construction of the terminal will be completed by the next quarter of 2009.
