The March general elections made up RM11.2 million or one per cent of adex for the first two months of last year. Omitting that amount means adex for the first two months of this year fell four per cent.
According to Nielsen research figures, newspapers have been the hardest hit, suffering a drop of nine per cent in January and February compared with the same months last year. Nevertheless, newspaper advertising still accounted for more than half the adex pie at RM465.7 million. Cinema advertising suffered the next biggest drop of seven per cent falling from RM4.2 million last year to RM3.9 million.
According to Nielsen research figures, newspapers have been the hardest hit, suffering a drop of nine per cent in January and February compared with the same months last year. Nevertheless, newspaper advertising still accounted for more than half the adex pie at RM465.7 million. Cinema advertising suffered the next biggest drop of seven per cent falling from RM4.2 million last year to RM3.9 million.
Adex for television dropped one per cent likely cushioned by the 12 per cent increase in January this year compared with the same month last year. Internet adex, which plunged 48 per cent in January this year compared to January 2008, also shrank one per cent.
The highest growth was for point-of-sale adex, which grew five per cent from RM12.6 million to RM13.2 million, followed by outdoor advertising which grew four per cent. Adex for radio grew two per cent to RM41.3 million from RM40.4 million.
