The agencies, which pitched this week, have been briefed to devise a campaign to rejuvenate the mall's appeal to shoppers. The mall bills itself as ‘Malaysia's first open air lifestyle centre’ with a three-floor shopping area, a hotel and links to retail giants Ikea and Tesco. However retail sales have been disappointing since launch in December 2006.
Malaysian shopping mall pitches creative
KUALA LUMPUR - Grey and M&C Saatchi are going head-to-head in a pitch for the RM2.5 million (US$700,000) creative account of Malaysian shopping mall The Curve.
