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Malaysian insurer to issue RFPs

KUALA LUMPUR - Malaysia National Insurance (MNI), one of Malaysia's largest insurers, will issue a request for proposals (RFP) to creative agencies next week.

by | 05/22/2007

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Details of the brief are unclear.

The company, which has used various agencies in the past, most recently Dentsu, has to date focused on targeting families with its "be nice" TV campaign for its personal insurance.

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