Malaysian adwatch

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.










Q: Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1 (-) KFC McCann Erickson/Carat 80%
  2= (7) Celcom M&C Saatchi/ZenithOptimedia 79%
  2= (8=) Colgate Total Y&R/MEC 79%
4 (-) Rejoice Rich Leo Burnett/Starcom Mediavest 73%
5= (-) DiGi Prepaid I Like Naga DDB/Starcom 72%
5= (-) Ribena Lemon Grey Group/Maxus 72%
7 (8=) Head & Shoulders Saatchi & Saatchi/Starcom 71%
8 (-) Sunsilk JWT/Mindshare 70%
9 (-) Wall’s Conello Lowe/Mindshare 68%
10 (-) Pantene Pro-V Grey Group/Starcom 66%
11 (-) Panasonic ENVIO Astro Direct/OMD 65%
12 (-) Tourism Malaysia Concept Communications/In-house 63%
13 (-) Dutch Lady JWT/Universal McCann 62%
14 (-) Sensodyne Grey Group/Maxus 61%

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