Malaysia: Dynamo finds a place on the recall table

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

Q. Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1 (-) Pizza Hut Ogilvy & Mather/Carat 85%
2 (10) DiGi Prepaid Naga DDB/Starcom 80%
2 (-) McDonald’s Breakfast Leo Burnett/OMD 80%
4= (-) TM SME DraftFCB/Universal McCann 79%
4= (7=) 100Plus Outdo Yourself Bates 141/Universal McCann 79%
6= (-) Head & Shoulders Anti-Dandruff Shampoo Leo Burnett/Starcom 75%
6= (-) KFC Chicky McCann Erickson/Carat 75%
6= (7=) LG 
Y&R/Mindshare 75%
9= (-) Rejoice 3-In-1 Shampoo/Conditioner 
Leo Burnett/Starcom 72%
9= (-) Dynamo Poweractiv Liquid Gel Saatchi & Saatchi/Starcom 72%
11 (-) Pantene Pro-V Hair Fall Control Grey Group/Starcom 71%
12= (-) Sunsilk Smooth & Manageable Shampoo/Conditioner
JWT/Mindshare 70%
12= (-) 7-Up Revive Isotonic Drink BBDO/Mindshare 70%
14 (-) Rexona Shower Clean Deodorant Lowe/Mindshare 61%



 

Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000
adults by Synovate — Gigi Chan: 852-2837-8254.

| malaysia , television