Malaysia draws up pitch guide to ensure fairness

<p>KUALA LUMPUR: Malaysia has introduced a 10-point guide on pitch </p><p>procedures to inject greater fairness and professionalism in account </p><p>reviews. </p><p><BR><BR> </p><p>Noticeable among the guidelines was one recommending that advertisers </p><p>limit pitches to three agencies, four if the incumbent is included. This </p><p>comes at a time when recent account reviews such as the one conducted by </p><p>the Government-owned Telekom Malaysia had a dozen agencies </p><p>competing. </p><p><BR><BR> </p><p>The chairman of the 4As agency management services committee, En </p><p>Khairudin Rahim, said: "Not all pitches are conducted in the fairest </p><p>manner, hence the need for some guidance." </p><p><BR><BR> </p>

by | 11/09/2001

KUALA LUMPUR: Malaysia has introduced a 10-point guide on pitch

procedures to inject greater fairness and professionalism in account

reviews.

Noticeable among the guidelines was one recommending that advertisers

limit pitches to three agencies, four if the incumbent is included. This

comes at a time when recent account reviews such as the one conducted by

the Government-owned Telekom Malaysia had a dozen agencies

competing.

The chairman of the 4As agency management services committee, En

Khairudin Rahim, said: "Not all pitches are conducted in the fairest

manner, hence the need for some guidance."