The move comes after Health Minister Chua Soi Lek signalled that he would press ahead with a ban (Media, 3 May).
Fastfood advertising targeted at children will, in theory, still be permitted at any time of the day, but the Minister has accepted the Malaysian 4As' proposals for self-regulation, which pledge that fast food companies will refrain from advertising around programmes where children make up more than four per cent of viewers.
Datuk Vincent Lee (pictured), the 4As president, greeted the verdict as “sensible”.
The new laws also oblige fastfood restaurants to carry nutritional information at point-of-sale.
