In a statement, a spokesperson for the airline noted that the digital sphere was an “important facet”, but did not disclose details as to how the partnership would function. While the spokesperson was unavailable for further comment, Jermyn Toh, regional director of Paprika, indicated that the brand would be looking to use the digital medium to reinforce its hospitality attributes.
Fleishman formed an alliance with Paprika, a Singapore-based integrated marketing agency, earlier in the year. The partnership covers a range of practices, including, as well as travel and tourism, healthcare, consumer, CSR, technology, corporate and financial.
