Malaysia Adwatch

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

Position Last Ranking Brand Agency/TV Buyer Percentage
1 (4=) KFC McCann Erickson/Carat 83%
2 (1) Celcom Blue Prepaid M&C Saatchi/ZenithOptimedia 82%
3 (-) Shell JWT/Maxus 81%
4= (4=) Digi Prepaid I Like Naga DDB/Starcom 80%
4= (-) Pizza Hut Ogilvy & Mather/Carat 80%
6 (4=) Rejoice Rich Leo Burnett/Starcom Mediavest 78%
7= (2) McDonald's Leo Burnett/OMD 75%
7= (3) Colgate 360 toothbrush Y&R/MEC 75%
9 (13) U Mobile Cheil Worldwide/OMD 72%
10= (-) Panadol Extend Ogilvy & Mather/Mindshare 71%
10= (-) Caltex Y&R/MEC 71%
12 (10) Pantene Pro V Grey Group/Starcom 68%
13 (14) Power Root Sing Nan/Sing Nan 67%
14 (-) Skim Simpanan Pendidikan Nasional In-house/In-house 63%
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