Q: which of the following Malaysian advertisements have you seen or
heard of recently?
ACCOUNT AGENCY/TV BUYER %
1 McDonald's Leo Burnett/OMD 92
2 Maxis Hotlin BBDO/MindShare 91
3 Telekom Malaysia Interface Communications/
Zenith Optimedia 91
4 DIGI Telecommunication Naga DDB/OMD 89
5 Celcom M&C Saatchi/Zenith Optimedia 89
6 Malaysia Airlines Leo Burnett/Starcom 87
7 Rejoice Leo Burnett /Starcom 85
8 Citibank Visa Cash Y&R/MEC 82
9 Head & Shoulders Ogilvy &Mather/MindShare 81
10 Maxis/TV3 BBDO/MindShare 77
11 Pepsi Pepsico International/Inhouse 75
12 DHL Ogilvy &Mather/MEC 75
13 Ambank Group JWT/Zenith Optimedia 72
14 Pantene Pro-V Grey Global Group/Starcom 71
15 Time Dotcom Publicis/Starcom 68
16 Kementerian Pengangkutan Inhouse/Inhouse 67
17 Time Dotcom Publicis/Starcom 67
18 Kementerian Pengangkutan
Wanita & Keluarga Inhouse/Inhouse 66
19 Maxis - Greetings BBDO/MindShare 65
20 Sunsilk Nutrient JWT/MindShare 63
Adwatch research was conducted in last month as part of AsiaBUS, a
monthly omnibus survey of 1,000 adults by Synovate - Harold Lee:
852-2830-2598. OMD provided the list of television commercials for the
research - Susanna Lam: 852-2911-1668.