KarparK Media is set to begin rolling out towards the end of the month, and marks the agency's largest outdoor investment to date. The initial coverage includes more than 400 sites in commercial and residential buildings, featuring high-visibility lightboxes placed in conjunction with road and information signs in the carparks.
"The people we're targeting are middle- and high-income earners and their families," said Esther Lai, marketing and public relations manager, Mailman China. "It's new and it's fresh, and so we believe it will really have an impact on consumers."
