Maggie Q new face of Harper's Bazaar

Model-actress Maggie Q is the launch face of Hearst Magazines International's new Malaysian edition of Harper's Bazaar. Published jointly with ACP Asia, the title aims to get women shopping, according to Bazaar editor Joan Lau. Selling at Rm 7, the launch issue carried74 ads. "We saw a gap in the market for a style title that spoke to Malaysia's well-travelled career women who demand quality in their lifestyle choices; our business partners are seeking new and more effective ways to reach this woman," says ACP Asia regional sales and marketing director Zita Ong.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features