The campiagn by Publicis Malaysia aims to capture the intimate role that Maggi plays in the lives of all Malaysians in bringing people together around cooking and food.
"We are aiming to capture and inspire the bonding experiences that cooking with MAGGI creates for Malaysian families", said Izham Mohamed, executive director, food for, Nestle Malaysia & Singapore.
Dean Bramham, CEO of Publicis Malaysia said: "In today's times, when bonding moments are few and far in between, Maggi creates wonderful shared moments through homemade cooking and the campaign seeks to encourage more Malaysians to cook and eat at home together."
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