Madon sets pace for creatives at BBDO Singapore

<P>SINGAPORE: New BBDO Singapore ECD Farrokh Madon is looking for his team to think beyond print and poster as he takes creative control following the sudden resignation of his predecessor, the highly-awarded Francis Wee.</P> <P><BR>Under Wee's tenure, BBDO Singapore rose to the number two position in Campaign Brief Asia's 2006 creative rankings, powered by metal-winning print and poster campaigns.</P> <P><BR>"I'd like to see more work across more channels," explained Madon, who joined BBDO in mid-2005 as CD, after departing a deputy CD role at M&C Saatchi earlier that year. "There's a lot more categories in which we can be creative. I think creative people can be more flexible and think broader."</P> <P><BR>BBDO Singapore chief executive officer Seshadri Sampath, meanwhile, lauded Madon's elevation to the top job. "I'm pleased that we have an outstanding talent who has forged excellent relationships with all key clients and is well liked and respected by everyone in the agency," he said.</P> <P><BR>Wee's departure comes after four years at BBDO Singapore. He revealed to Media that he is in talks with several agencies about the possibility of a regional role. "I definitely would like a much bigger challenge," said Wee. "It could be anywhere, but most likely will be based in Singapore."</P>