Madison makes research hire

MUMBAI - CR Mallikarjundas has joined Madison Media Research Centre as director to oversee its operations of media research, modeling and analytical planning.

Bringing in more than ten years of experience, Mallikarjundas was the deputy practice head at Asian Paints and Tata Interactive Systems before the move. “Malli is an outstanding media professional with relevant all-round experience and the technical skills to occupy this critical position at Madison Media,” said Punitha Arumugam (pictured), groupCEO of Madison Media.