The French title, which is owned by Le Figaro Group, had been present in China for 10 years until its previous joint venture partner ran into licensing difficulties.
The fashion and lifestyle title targets 25 to 39-year-olds in China. Vision Media is believed to be pitching the launch marketing campaign now among 4As agencies.
The fashion and lifestyle title targets 25 to 39-year-olds in China. Vision Media is believed to be pitching the launch marketing campaign now among 4As agencies.
"Although we are competing for a similar group of readers in China with international fashion magazine titles such as Vogue and Elle, we want to inject more local relevancy and perspective into our feature stories. Findings from our focus groups show that some Chinese readers find that content in international fashion magazines is too remote to their lives," said Connie Chu, publisher of Madame Figaro.
Currently published in 10 countries, Madame Figaro was started in 1980 in France with an audited circulation in excess of 440,000 copies. Following China, a Middle East and an India edition are scheduled to be launched in 2009.
