M2K lures Phillip Wain from CCAA

<p>M2K has snatched one of Hong Kong's biggest fitness and health centre </p><p>brands, Phillip Wain, following a February pitch against Grey, TBWA and </p><p>local agency incumbent CCAA. </p><p><BR><BR> </p><p>Phillip Wain will kick off with M2K-created print and outdoor campaigns </p><p>in April, positioning itself as the category's leader and pioneer. As </p><p>AOR, M2K will handle all traditional and below-the-line advertising as </p><p>well as media planning and buying. </p><p><BR><BR> </p><p>The two sides are discussing whether to extend the campaign to </p><p>television, said M2K creative partner and founder Kasey Lin. </p><p><BR><BR> </p><p>It is expected that Phillip Wain will continue with its celebrity </p><p>endorsement strategy in the new work. </p><p><BR><BR> </p>