M150 calls creative agency pitch

JAKARTA - M150, an energy brand owned by Osotspa ABC Indonesia has called a full-service pitch involving three agencies that include Berakar, OZE and incumbent, Ogilvy.

According to a source, the company is on the lookout for an agency to handle its product extension brand Msusu, which is an energy drink in a powder sachet.

M150 is Osotspa Thailand’s key brand and number one selling energy drink in the domestic market. In the Indonesia market, M150 comes in bottle and powder sachets.