M1 handed out thousands of fresh sunflowers — standing for the telco's brand characteristics of being bright, energetic and unique — to kick off its 'Make your World Mobile with M1' blast in Singapore.
The TBWA-created campaign is an extension of M1's 'One Life. Live it' positioning, and marks its first major above-the-line push for several months. The media strategy uses island-wide outdoor coverage, with bus shelters, billboards and underpasses, as well as MRT trains, to complement a parallel campaign on TV.
One bus shelter has been converted into a mini-theatre screening M1 TV commercials, while others along busy roads have been turned into theme stops to bring to life key messages such as 'Make your news mobile'.
M1 takes to Singapore's streets with larger-than-life campaign
<P>M1 handed out thousands of fresh sunflowers - standing for the telco's brand characteristics of being bright, energetic and unique - to kick off its 'Make your World Mobile with M1' blast in Singapore. <BR><BR>The TBWA-created campaign is an extension of M1's 'One Life. Live it' positioning, and marks its first major above-the-line push for several months. The media strategy uses island-wide outdoor coverage, with bus shelters, billboards and underpasses, as well as MRT trains, to complement a parallel campaign on TV.<BR><BR>One bus shelter has been converted into a mini-theatre screening M1 TV commercials, while others along busy roads have been turned into theme stops to bring to life key messages such as 'Make your news mobile'.<BR></P>
