M1 takes to Singapore's streets with larger-than-life campaign

<P>M1 handed out thousands of fresh sunflowers - standing for the telco's brand characteristics of being bright, energetic and unique - to kick off its 'Make your World Mobile with M1' blast in Singapore. <BR><BR>The TBWA-created campaign is an extension of M1's 'One Life. Live it' positioning, and marks its first major above-the-line push for several months. The media strategy uses island-wide outdoor coverage, with bus shelters, billboards and underpasses, as well as MRT trains, to complement a parallel campaign on TV.<BR><BR>One bus shelter has been converted into a mini-theatre screening M1 TV commercials, while others along busy roads have been turned into theme stops to bring to life key messages such as 'Make your news mobile'.<BR></P>