M1 extends creative incumbent's contract

SINGAPORE - Domestic telco MobileOne (M1) has ended months of speculation by extending its contract with incumbent TBWA\Tequila Singapore.

The contract will run for another year, although it has not been completely renewed - so a review, which has been the subject of speculation, may yet happen once the year is up.

M1’s annual monitored media spend is one of the island state’s ten largest at S$23 million (US$15 million).

TBWA\Tequila won the account from DDB after a review in 2003.