It targets the youth segment using a huge orange'M'. Taiwanese pop star Wilber Pan is the brand ambassador and 10 provinces in China are involved in the competition. Finalists will compete in Guangzhou next year.
M-Zone: Can You Work It?
Credits:
M-Zone: Can You Work It?
Credits:
Project Can You Work It?
Client M-Zone
Creative agency Ogilvy & Mather, Beijing
Executive creative director Kweichee Lam
Creative director Jacky Lung
Art directors Ning Zhou, Xiaochen Li
Copywriters Nicky Zhang,Tong Li
Media agency ZenithOptimedia
Agency producer Fei Liang
Production houses TwentyOne Plus and THE
Exposure Television, print, radio, point-of-sales
