The luxury brand was awarded the Fly High award for best creative and a gold award in excellence in branding for its giant trunk, while Sony bagged its prize for the Vaio campaign in the best use of media category.
The Fly High award aimed to recognise outstanding ad campaigns that appeared at Hong Kong International Airport in 2005 and 2006. A total of 13 awards in 10 categories were presented.
Vita Wong-Kwok, vice-president of communications, Louis Vuitton Asia-Pacific, said: “In terms of execution, I think (the LV) larger-than-life giant trunk was considered a unique creative concept by the judges.
According to feedback, it created a nice surprise for passengers who arrived in Hong Kong over the period it was installed.”
