Lucozade gets kick out of Kung Fu Lee

<p>An animated version of Bruce Lee has taken centrestage in a new </p><p>television commercial that aims to promote SmithKline Beecham's Lucozade </p><p>in Hong Kong and southern China. </p><p><BR><BR> </p><p>Created by Ogilvy & Mather, the commercial features a very realistic Lee </p><p>in his legendary martial arts setting. </p><p><BR><BR> </p><p>Lee is seen in a Kung Fu training session, kicking sand bags and </p><p>practising his 'two-section cudgel' skills. </p><p><BR><BR> </p><p>Lee's presence reinforces the brand promise of "glucose energy" as he </p><p>demonstrates how Lucozade is the energy drink which revitalises. </p><p><BR><BR> </p><p>Despite being an animated reproduction of the real thing, the icon </p><p>represents energy and is very much a demonstrator of the brand </p><p>benefit. </p><p><BR><BR> </p><p>The TVC is the first stage of a new campaign for Lucozade in Hong Kong, </p><p>which launched at the end of May. </p><p><BR><BR> </p><p>This stage builds the association between the Kung Fu star and the </p><p>product. </p><p><BR><BR> </p><p>Stage two rolls out in July and this will have the full story, showing </p><p>how only Lucozade can revitalise the body after a punishing workout. </p><p><BR><BR> </p><p>The television campaign is supported by outdoor, which aims to capture </p><p>consumers at main points of consumption. </p><p><BR><BR> </p><p>The team behind the work are: Vincent Ho (creative director), Ng Fan </p><p>(Associate creative director), Lam Man Tat (art director) and Keith Lo </p><p>(copywriter). </p><p><BR><BR> </p>