Vikas Mehta (pictured left), managing director of Lowe Vietnam said, “In our experience in Vietnam, we have seen that the needs of global brands are significantly different from large local brands. As a leading network agency in Vietnam, we now recognise this as a need gap among clients and are investing in creating customised skill-sets that will equip us to partner large Vietnamese brands.”
According to Mehta, the agency has already assigned “a significant part of its Vinamilk business” its largest client in Vietnam, to the Stitch team and is actively in talks with new clients.
Phan Giao (right), who is currently the general manager at Lowe Vietnam, will manage Stitch and will be supported by a team of 10 people who are already on board. The creative leadership of the division will be named soon.
