Lowe Vietnam hires joint ECDs

HO CHI MINH CITY - Lowe Vietnam has hired JWT Manila creatives Brandie Tan and Tin Sanchez as joint executive creative directors.

The pair, which won the Philippines' only gold Lion at Cannes this year, replace Lowe Vietnam's creative director Mark Smith, who left the agency to go freelance. "We now have a real opportunity to bring the first Cannes Lion back home to Vietnam," said Sabyasachi Mishra, Lowe Vietnam's MD.

"In Unilever and Intel we have big brands to work with. And Brandie and Tin will help attract more award winning talent to Vietnam."