Cohen, who relocates from Lowe New York, has previously worked with agencies such as DDB and Euro RSCG. He replaces joint executive creative directors Brandie Tan and Tin Sanchez, who returned to the Philippines to join BBDO Guerrero after a completion of one-year contract with Lowe.
Ng, a Malaysian with over 11 years experience across Asian markets, was most recently the client services head at DDB Vietnam.
Commenting on the new hires, Vikas Mehta (pictured), managing director of Lowe Vietnam, said: “There is a lot of young local talent that needs nurturing and both Bob and Mae take on that as a primary mandate.”
