Amthong joins as brand and corporate strategy consultant. He previously worked at Bank of Thailand and telecom firm Samart Corporation before moving to Boston Consulting.
“He will work with us to extend our capability in brand consulting, particularly in the area of measuring and modelling marketing ROI,” said Tony Prehn, chief executive of Lowe Bangkok.
The appointment follows Lowe’s hire of Edmund Seet as regional head of art/design, from BBH Singapore, reported this week.