Effective in December, Lowe's brief is to reposition the iconic mental alertness beverage as a daily health requirement with the line: "it pays to be alert with Brand's Essence of Chicken".
Radio ads will go on air next week, with TV and print to follow.
Radio ads will go on air next week, with TV and print to follow.
Lowe also takes on advertising duties for Cerebos products Brand's Herbal Range, Brand's Essence of Chicken for Juniors, Brand's Bird's Nest Range and Brand's Health Supplement Range.