Reyes was most recently with Y&R Philippines, where she has spent more than six years.
A statement from Lowe Manila called the appointment a “casting coup” and referred to Reyes’ creative credentials as impeccable. Reyes has been in the industry for the last 14 years and prior to joining Y&R has had stints at Basic Advertising and FCB Jakarta.
A statement from Lowe Manila called the appointment a “casting coup” and referred to Reyes’ creative credentials as impeccable. Reyes has been in the industry for the last 14 years and prior to joining Y&R has had stints at Basic Advertising and FCB Jakarta.
Mariles Gustilo, president and CEO of Lowe Manila said, “I am extremely happy Leigh has agreed to join us. Her remarkable talent, her winning style and her passion for all things interactive are exactly what Lowe needs today as we strive to help our clients’ with high value ideas that match tomorrow’s marketing opportunities.”
Reyes is also believed to have spearheaded and won a high percentage of new business pitches including Ayala Greenfield Estates, BPI, Knorr Real Sarap and Accenture, according to the statement.
