The IPG agency has been tasked to strengthen the brand's standing in Malaysia, a market which it already leads ahead of competitors Ayam A1, Dindings and Farm's Best.
“Our case studies showcased our effectiveness derived from our insights and creativity. These combined to produce high value ideas for which we are known. We're delighted to have been selected," said Khairudin Rahim, managing director of Lowe Malaysia.
“Our case studies showcased our effectiveness derived from our insights and creativity. These combined to produce high value ideas for which we are known. We're delighted to have been selected," said Khairudin Rahim, managing director of Lowe Malaysia.
Ayamas’ marketing budget almost doubled, from RM660,000 to RM1.2 million (US$400,000) last year, although spend is down on 2004, when the company spent RM2.2 on advertising.
